PEOPLE OF COLOUR CLOTHING, LLC

The inspiration behind creating this clothing brand stemmed from shouldering racial identity within a predominantly white environment.  With that experience developed forms of anxiety, depression, and isolation behavior.  The overwhelming state of desolation deepened the need for cathartic expression. Through fashion developed a concept that connected racial identity in a format that also helped bring awareness and relief to everyday struggles. By creating wearable content that brought awareness to social issues, while also empowering the voices and presence of people of color, this clothing concept redirected conversations back to social equity and accountability. This personal form of expression caught the interest of others and shortly-there-after was legitimized into the brand now known as People of Colour Clothing (P.O.C.C). 

People of Colour Clothing aims to educate, generate conversation, and create opportunities for people to examine their conscious behavior on topics primarily related to racial identity, racism, and discrimination. By wearing P.O.C.C., one is able to embrace their racial identity while bringing attention to underlying social factors and discrimination that people of color face every day.

The content displayed on garments isn’t meant to “white shame”—IT’S MEANT TO CHALLENGE! It’s a challenge to move past the visceral response of being offended when made aware of your inherited privilege or having your normality tested. It’s a challenge to educate, explore, and develop broader perspectives when it comes to social injustice and inequity.

The underlying sentiments of People of Colour Clothing are confidence, community, and culture. 

CONFIDENCE

To empower people of color, by enabling them to feel connected and heightened sense confidence when wearing People of Colour Clothing.

COMMUNITY

To build a community of individuals (allies included) who are committed to the EQUITY development of people of color.

CULTURE

To promote a culture that celebrates differences and gives voice to people of color and their heritage.